Decisions first, data second.
Before any modelling, I map the decisions the deliverable has to support. Everything else follows.
About
From Salesforce to data & automation . Same goal: decisions leaders can defend.
I am Alex Esposito, a Data & Analytics consultant at Accenture, based in Rome, Italy. I started in 2020 implementing Salesforce (CPQ, Service, Sales), then moved into analytics, data quality and automation.
What I'm working on now
- Process mining with Fluxicon Disco on opportunity lifecycles. Event logs become automations that cut idle time.
- Refining a CRM data-quality scorecard that scales across regions without becoming yet another dashboard no one opens.
- Experimenting with AI assistants over governed Power BI datasets, for useful answers and not hallucinated ones.
How I think about the work
Explainable beats clever.
A score a team overrides is worthless. I choose approaches the business can defend in their own words.
End with ownership, not dependency.
Docs, tests, a runbook, and a training session. The team should own it on Monday.
Numbers with a named owner.
Every metric has a definition, a test, and a human who signs off on it. That is how trust compounds.